The Trend in Layering! Show Your Customers How!

Layering necklaces and stacking bracelets isn’t a new trend. It has become so common now to see multiple necklaces and bracelets being worn that it seems a bit odd to only see one necklace or bracelet being adorned!

This post isn’t about the trend of layering. It is about providing inspiration to your customers so they can see how to create “the look” with the jewelry you offer. Why is it important? It provides you an opportunity to upsell and to create repeat sales.

More than likely, your customers are insecure about what looks good. They rely on you, the creative expert, to help them. So, let’s explore ways that you could do that!

Mix Textures!

Show your customers how they can blend together various textures to create visual interest.

instagram – @paytonjewelry

instagram – @efcollection

instagram – @honeyandicejewelry

Showcase a Color Theme!

Color can be scary for some people. Show them examples of how they could have the same color theme throughout their stack.

instagram – @pearlmemore

instagram – @efcollection

instagram – @tippystockton

Create a Collection!

By showing your customers how all the pieces play together nicely, it is easier for them to visualize how to combine the pieces together to create something interesting.

instagram – @honeyandicejewelry

instagram – @chemistryjewelry

Show Them the Look!

Help them visualize what it would look like on them. Help them visualize themselves in the combinations that you put together.

instagram – @juliodesigns

instagram – @horsefeathersgifts

instagram – @kendrascott

Keep It Simple!

Although this example is for marketing this designers collection, it takes a confident person to pull off wearing a lot of pieces together. Try to keep it simple.

instagram – @jennifermillerjewelry

I hope you have been inspired!

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Nunn Design has been supplying jewelry artists with findings for over 20 years. Shop wholesale jewelry findings for creative jewelry makers.

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