Many small businesses, such as Nunn Design, have been building marketing platforms to include the use of Facebook. As many of you have noticed the number of people actually viewing posts as of December 2013 has dropped significantly.
Although I don’t even attempt to know much about Facebook, it has led me to be curious about what is going on. Here is a bit of information that I have managed to dig up.
- The Business Insider earlier this month wrote an article: The Hard Truth About How The Facebook News Feed Works Now. Within the article, they break down the changes that Facebook has made and why.
- In an article by Social Triggers, Derek Halpern takes a proactive stance by recommending that business establish mailing lists to market to their fan base. Warning: If You Have A Facebook Fan Page, Read This…
- Ad Age states in their December 2013 article, that Facebook urges marketers to pay for ad boost in order to enhance views.Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads
- I liked what Jon Loomer had to say in his blog post,How to Maximize Organic Reach in the Facebook News Feeds. Jon came up with 6 suggestions of things that you can do.
I know, I know. Marketing these days feels like a giant whack-a-mole game. Just when you think you have things figured out and running smoothly, junk changes. So, we can accept what is and move on, or we can let our business decline because we just don’t want to “deal”. I’m voting for moving forward. We can do this people!
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