How to Set-up a Tradeshow Booth to Tell a Story. A Tour of the Nunn Design Tucson Trade Show Booth

Becky Nunn To Bead True Blue Tradeshow

After doing tradeshows for over 27 years, I feel that I have finally created a tradeshow experience that I feel works!

For me, setting up the Nunn Design Trade Show Booth is all about displaying the jewelry to tell a story. I take into consideration the following elements when we are setting up our booth:
  1. I think through how the customer is going to interact with our booth.
  2. I think about how we are going to engage and start a conversation.
  3. I think about how I’m going to move things around if the story I’m trying to tell isn’t working.

For a step-by-step tutorial of all of the steps it takes to design a tradeshow booth, you might be interested in reading this 4 part series. We walk you though the full design process and include links of where to buy all of the supplies.

We hope you find it helpful and useful!

Tell us, do you have a certain way that works best for you? Since we are selling wholesale, does displaying and selling retail require different considerations?


A Tour of the Nunn Design Tucson Trade Show Booth

On the final day of the Tucson To Bead True Blue/Color of the Stone Show, I shot a video (I know, I know, the sound isn’t the greatest!!) within the Nunn Design Booth and talk you through how we tell the story of Nunn Design. I hope that you enjoy the tour and find it helpful.

Toward the very end, I make the announcement that this was my last tradeshow. I’m not sure if it is forever, but I think it is time to explore new options and ways to connect with our customers.

Thank you to everyone who has come to visit us over these past 10 years! We have enjoyed seeing all of you!

Team Nunn


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4 thoughts on “How to Set-up a Tradeshow Booth to Tell a Story. A Tour of the Nunn Design Tucson Trade Show Booth

  1. Katherine says:

    Wow Becky, thanks for sharing this! It’s been several years since I’ve done a tradeshow and I can appreciate how much work you have put into this. It shows!

    • beckynunn says:

      Thank you Katherine!
      You can also understand then why I don’t want to do it anymore. It is such hard exhausting work. I love connecting with customers though!

  2. Nancy Lacke says:

    I very much enjoyed this Becky and even though I do not do trade shows, some of what you mention I’m going to incorporate when I sell my jewelry at shows. So thank you – so insightful.

    • beckynunn says:

      Nancy-
      I’m glad it was helpful!
      I’d love for you to let us know what aspect of this post you implemented for your shows.
      Becky

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